Sophistication, innovation and stylistic range are the hallmarks of the new TOM FORD Eyewear collection. Featuring a refined and minimalist aesthetic for Spring/Summer 2024, the collection offers an exciting use of materials including elevated metals, bio-based acetates and vibrant colorways in time for Spring. Ever present is the iconic “T” detail, now showcased in new and elegant ways. Throughout, the collection displays the unique chic, superior function and exquisite Italian craftsmanship core to the TOM FORD ethos.

The inspiration for ZEGNA Eyewear was born in Oasi Zegna in the Alps of northern Italy. The 100km2 natural territory inspires the brand’s Eyewear styles for Spring/Summer 2024, including the new Orizzonte II and Aurora II, which draw from the area’s colors and panoramic views. Designed by Artistic Director Alessandro Sartori, ZEGNA’s Eyewear seamlessly integrates into the brand’s Luxury Leisurewear wardrobe based on the principles of modernity, versatility and unparalleled craftsmanship.

The new Max Mara Eyewear collection consistently continues along the stylistic path of recent seasons, inspired by the creativity and value of two great contemporary female icons.

Eileen Gray’s architecture and Lee Miller’s attitude have been translated into substantial forms and elements that identify the innovative, bold, and elegant design of sunglasses and optical frames full of personality. Oversized looks, soft and fluid surfaces with refined lines, tubular metal elements, and thick, evident volumes characterize the development of the brand’s new eyewear styles.

A playful aspect that has always been in the nature of the brand elegantly runs through the new Pucci Eyewear collection. The design plays with the futuristic shapes of sunglasses, alongside eyeglasses with vintage-inspired silhouettes. The frames play with color through different nuances and transparencies, highlighted by the reflections and shades of sunglass lenses. Acetate sunglasses with thick, rounded rims contrast with the slim, curvy lines of new metal styles.

The new GUESS Eyewear collection shines the spotlight on the brand’s distinctive stylistic elements highlighting its connection to youthful vivacity and playfulness; qualities which have defined the brand since its inception. Sparkling glitter in the new collection gives silhouettes a glam appeal. A new, sophisticated design inspired by the chain decorating the brand’s accessories constructs the temples and frames featuring the embossed GUESS logo on an elegant metal insert, the new season of GUESS captivates with its dynamic personality.

Uniting comfort, safety and high-performance is the focus of the new adidas Sport Eyewear collection. Each frame is built to offer protection and ensure lightness and stability, adapting to the sports specific needs of athletes. Empowering to compete on every level, from beginners to pro athletes. Technology and design join forces to define the characteristics of each style, seeking for the perfect balance between functionality and wearability to sustain performance and improve results.

The new Timberland® eyewear collection updates its look with an unmistakably contemporary approach to style and design. While preserving the outdoor heritage that distinguish the brand, the sunglasses and optical styles created for the new season express a bold and vibrant new personality focusing on aesthetics and lifestyle. Made in bio-based injected plastic and bio-based acetate, the frames bearing the Earthkeepers® mark, elegantly create solid, timeless and easy-to-wear shapes.

A clear and consistent path based on technical quality and aesthetic innovation. The WEB Eyewear collection, owned by Marcolin Group, interprets the brand’s new stylistic canons with extreme attention to workmanship, materials and contemporary shapes. Personality and design evolve in silhouettes conceived and created with the utmost accuracy to offer the best balance between functionality and beauty. Each element is designed to translate the brand’s Italian DNA into frames with a sophisticated and well-defined identity highlighted by unique details.