Following the finalization of the acquisition of VIVA International Group, Marcolin USA participated during Vision Expo East, March 28-30 showcasing the strong combined portfolio of brands in booth #3532 on the show floor at the Jacob Javits Convention Center in New York.
Vision Expo East marked the first time that Balenciaga was launched in the U.S. within the Optical Channel, originally exclusive to retailers Bergdorf Goodman and Neiman Marcus since November 2013.
The show closed with a very strong commercial result for Marcolin USA, mainly driven by the many new accounts interested in representing the many Marcolin brands.
The show was also the debut of Twist Temple Technology seen in both CANDIE’S® and RAMPAGE® collections. The brands presented multiple styles in several colorways and patterns that demonstrate the innovative technology. Accounts responded favorably to the concept that a simple rotation of a temple turns each style a different look.
Brands present include licensed brands: Balenciaga, BONGO®, CANDIE’S®, Catherine Deneuve, Cover Girl, DSquared2, Diesel, GUESS, GANT, Harley-Davidson®, Just Cavalli, Kenneth Cole New York, Kenneth Cole Reaction, Marciano, Montblanc, RAMPAGE®, Roberto Cavalli, SKECHERS, Swarovski, Timberland, Tod’s and Tom Ford; and house brands: Magic Clip®, National, Marcolin, Savvy and Viva.
Marcolin is among the leading companies for eyewear and stands out in the luxury sector for high quality of products, focus on details and a prestigious distribution network. In 2013, the company sold about 5.5 million eyeglasses with more than 700 models. The portfolio of brands under license includes: Tom Ford, Balenciaga, Ermenegildo Zegna, Agnona, Montblanc, Roberto Cavalli, Tod’s, Swarovski, DSquared2, Diesel, 55DSL, Just Cavalli, Cover Girl, Kenneth Cole New York, Kenneth Cole Reaction and Timberland. The Group’s own brands include Marcolin, National and Web.
In December 2013, Marcolin finalized the acquisition of Viva Optique significantly strengthening and balancing its brand portfolio and the distribution structure, particularly in the U.S.
About Viva International Group
Viva International Group is the second-ranked U.S. company in the field of eyewear. Its portfolio consists of a full spectrum of brands including GUESS, GANT, Harley-Davidson®, Marciano, Catherine Deneuve, SKECHERS, BONGO®, CANDIE’S® and RAMPAGE®, as well as value names Viva, Magic Clip®, and Savvy.