Among this year’s novelties, German luxury house, MCM, presents its Autumn/Winter 2024 Eyewear collection in partnership with Marcolin. The AW24 collection is only the second for MCM following the successful eyewear debut in SS24. After the prelaunch last April, available exclusively in MCM boutiques, as of September 2024, both MCM eyewear collections will also be available through Marcolin distribution. Eclectic and inclusive, the collection continues the brands impressive fusion of heritage craftsmanship and futuristic innovation, with legend Matt Dillon starring in the campaign.
The booth showcases the new eyewear collections of the main licensed brands in Marcolin’s portfolio. Highlights include TOM FORD Eyewear, which is showcasing a new collection that reflects the personality of the brand with unmistakable continuity and consistency. The thick and expertly shaped acetate of the Cielle and Brigitta styles adds a tactile dimension that enhances the aesthetic with a strong yet seductive character. While, the dramatic angles and shapes of the Luna, and Saltzman styles, inspired by the modern layering of makeup, add a touch of glamour to the frames.
For men’s eyewear, luxury leisurewear becomes a way of life in ZEGNA’s Autumn/Winter 2024 collection. Featuring robust acetates in an earthy palette and crafted metals in elevated finishes, each style exudes quality materials and meticulous craftsmanship. The distinct legacy ‘road 232’ detailing is also incorporated throughout the new collection.
The new Max Mara Eyewear collection continues along the stylistic path of recent seasons, inspired by the creativity and value of two great contemporary female icons. Eileen Gray’s architecture and Lee Miller’s attitude have been translated into substantial forms and elements that identify the innovative, bold, and elegant design of sunglasses and optical frames. Oversized looks, soft and fluid surfaces with refined lines, tubular metal elements, and thick, evident volumes characterize the development of the brand’s new eyewear styles.
At the end of last year, Marcolin welcomed ic! berlin, an independent eyewear manufacturer established in Berlin, as a new house brand. ic! berlin brings a harmonious blend of luxury and delicate design to the Marcolin portfolio. This Autumn/Winter, the brand presents its new frame Rufus, a daring and bold full acetate model with intricate ring facets encircling the lenses: the black version boasts a matte finish, while the flat front details are rough and add a touch of rugged bursted texture, enhancing its unique appeal.
The new GUESS Eyewear collection shines the spotlight on the brand’s distinctive stylistic elements highlighting its youthful energy. Bold and vibrant colored frames are a standout of the collection. Metal frames include subtle design elements, such as the embossed GUESS logo, for a more sophisticated look.
adidas Sport Eyewear continues to evolve, enhancing technical details to achieve impressive performance. Improved technology and design inspire refined curved lenses and angled shapes, new spoilers, aeration holes, and materials that are lighter yet sturdier. This season, adidas Sport releases the evolution of the iconic Dunamis style. The Dunamis Pro features a high lasered spoiler that provides better visibility on top and a high-performance design of the bottom edges. Performance, comfort and durability are the focus of the collection.
For Vision Expo West, the Marcolin booth also hosts a dedicated space highlighting the Group’s cutting-edge craftsmanship. Additionally, with Augmented Reality (AR) technology, Marcolin showcases their latest immersive tour project, bringing viewers through its Italian factories and discover the behind-the-scenes story of the fascinating eyewear manufacturing process.
About Marcolin:
Marcolin is among the global leading groups in eyewear founded in 1961 in the heart of the Veneto district, Italy. It stands out for the unique ability to combine craftsmanship with advanced technologies through the constant pursuit of excellence and continuous innovation. The portfolio includes house brands (WEB EYEWEAR, ic! berlin), as well as licensed brands: TOM FORD, Guess, adidas Sport, adidas Originals, Christian Louboutin, Max Mara, Zegna, GCDS, MAX&Co., MCM, Tod’s, Pucci, BMW, K-Way®, Kenneth Cole, Abercrombie & Fitch, Timberland, GANT, Harley-Davidson, Marciano and Skechers. Through its own direct network and global partners, Marcolin distributes its products in more than 125 countries. At the end of 2023, Marcolin Group counted about 2,000 employees and net sales of €558.3 million.