Marcolin USA Eyewear Corp. has announced the recruitment of Chris Robinson as the new SVP Optical Channel and Tom Carberry as SVP Commercial Operations.

Both Robinson and Carberry, with a solid background in the eyewear industry, will report directly to Marcolin USA Eyewear Corp. CEO Fabrizio Gamberini.

Robinson will be responsible for leading, driving and managing change, identifying opportunities across the Optical Channel organization.

Carberry will be focused in improving the overall commercial operations and devising a strategy for improving customer service development, training, sales operation and overall sales and product performance management.

They both bring with them several years of experience, established processes and personal equity in the eyewear industry.

“Chris Robinson and Tom Carberry are both outstanding leaders, with the right blend of characteristics — passion for eyewear, drive, sales and customer service leadership as well as intellect to guide results, in the complexity of a growing organization that is both brands oriented and product development focused,” said Gamberini.