Marchon Eyewear, Inc. has announced an exclusive global licensing agreement with Columbia Sportswear, an industry leader in outdoor apparel and products. The agreement grants Marchon rights to manufacture and distribute Columbia-branded sun and ophthalmic collections.
“Columbia presents exciting opportunities for Marchon while further enhancing our Sport/Performance division,” said Claudio Gottardi, president and CEO of Marchon Eyewear. “With a global reputation for innovation, quality and performance, Columbia fits perfectly in to Marchon’s brand portfolio.”
“Marchon’s proven ability to blend technical performance with creative style makes them a perfect partner for Columbia,” added Matt Merriman, director of licensing at Columbia Sportswear. “Our shared goal is to deliver an innovative eyewear line that enhances our customers’ experiences in the outdoors.”
The range of sun and optical styles, which will include a technical line of Columbia PFG (Performance Fishing Gear) sunglasses, will begin selling July 1, 2016 and launch globally in September. The collections will retail in Columbia stores and quality sporting goods stores, as well as in select optical retail locations worldwide, the company said.