THE WHY: Use tools like Google keyword planner to understand what questions users are initially asking, what information about your practice are they looking for to make their decision, where are they looking for that information, where are they ideally geographically located. beyond patient acquisition take time to understand their journey as a patient, giving them value and working hard to cement your relationship with them. it is easy to turn on ads, but wasted if you don’t spend time understanding your ideal patient. Thinking about their experience and their journey will be the foundation to effective marketing and relationship building.

– Alex Paisley, Director of Digital Marketing, POD Marketing