Luxottica Wholesale North America has announced two recent executive appointments – Laurent Boury, Vice President of Marketing, and Hilary Hartley, Vice President Optical Channel, Oakley. Both positions are crucial leadership roles that will allow Luxottica to further strengthen its position as a truly consumer oriented, premium eyewear company.

To this end, Laurent Boury has been named Vice President of Marketing for Luxottica’s N.A. Wholesale division. Boury will report to Holly Rush, President of Luxottica Wholesale N.A., and will be responsible for overseeing the successful development of Luxottica’s brand portfolio across channels. Laurent will also be instrumental in Luxottica’s aim to help transform the eyewear experience both online and in store.

Boury comes to Luxottica after a successful 14-year career at Unilever in global, regional and local marketing roles. Most recently he served as a Global VP of the Dove franchise, one of Unilever’s largest flagship brands, driving strategy, innovation and communications. Boury has a Masters in Management from EDHEC Business School in France.

“Laurent is a seasoned brand marketer with a stellar track record working on big, globally- recognized and admired brands,” said Rush. “His leadership and consumer brand-building experience will be an incredible asset to our team and our portfolio.”

In addition, Hilary Hartley has been named VP, Oakley Business Unit, a newly created role, reporting to Holly Rush. Hartley, is a long standing Oakley leader, with 9 years of experience in sales and general management roles. Most recently he held the position of Managing Director, Oakley Canada, for both the wholesale and retail channels. He will have full responsibility for the brand and be charged with fully developing Oakley across the Optical and Department store channels.

“Hilary has done incredible job leading the Canadian market over the past several years – given his experience and clear passion for the brand, I have no doubt we will not only retain the uniqueness and strength of Oakley but also ensure that our growth initiatives remain a top priority throughout the organization.”