THE WHY: It really helps with SEO and patient understanding to have a clear and concise business name


THE HOW: Assuming a straight-forward business name is available, name your practice what you do plus your location. This might be the name of your town plus “Eye Doctors” or “Optometry,” for example, “Brampton Eye Doctors.” If you live in a larger city or the name is taken, you can narrow it down to your neighbourhood or area, like “York Eye Doctors” or “Yaletown Optometry.”


– Brynn Low, Manager of SEO, POD Marketing