Coinciding with the April 17 debut of Transitions Optical’s new Live the Good Light television commercial in Canada, eyecare professionals can now order a free point-of-sale starter kit to leverage the power of the new Transitions consumer advertising campaign in their practices.

The campaign kit is designed to arm eyecare professionals with the newest demonstration tools, staff training and sales materials from Transitions Optical so they can help their patients Live the Good Light.

“Our vision with the new campaign kits is to make sure eyecare professionals have the latest information on Transitions® lenses and that they are displaying materials that reflect what consumers are seeing online and on TV through our campaign efforts,” said Patience Cook, director, North America Marketing, Transitions Optical. “The assets inside the kit provide helpful strategies that should serve as a nice complement to our eyecare professional partners’ patient outreach and business-building efforts.”

Eyecare professionals can order the campaign kit by contacting Transitions Customer Service at or 1-877-254-2590.