July 3, 2024 | Tip of the week

How do you craft content that captivates (not confuses) your patients? Keep it short and sweet.

Trim the word count: Every word should earn its spot. When you edit, remove—don’t add.

Focus on one big idea: What’s the key takeaway you want your patients to remember? Ditch anything that doesn’t support that message.

Include one call to action: What do you want your patients to do? Read more, schedule an appointment, or download a guide? Pick one and only one.”

Source: Heather Hobma – Senior Editor, Marketing4ECPs