Lens Industry Heads East: Preview of Vision Expo East

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Hot off the runway and onto the floor of the New York Javits Centre (NYJC) are the newest and chicest styles from around the world.
From March 26 to 30, eyecare providers, retailers, wholesalers and other industry insiders will descend upon the NYJC to learn what is new in technology and what is trending when it comes to style.

This year promises to be one of the biggest shows ever, following a hugely successful Vision Expo West in Las Vegas in October.

New Partnership

One of the highlights of this year’s event is the partnership between International Vision Expo & Conference and the British Contact Lens Association (BLCA) who have entered into a multi-year, content exchange agreement to create a two-day “Global Contact Lens Forum.” The new partnership follows months of conversations aimed at expanding and improving continuing education offerings at their respective conferences.

The first program will be available at International Vision Expo East in New York, March 26 and 27, 2014, providing a platform for delivering the latest scientific content and business strategies related to contact lenses. The BCLA will host the second forum in Birmingham, England in June.

The agreement allows International Vision Expo to broaden its contact lens offerings and further solidify its position as a world-class content provider.
“We’re proud to collaborate with the BCLA on this entirely new, stand- alone contact lens program,” said Kirk Smick, OD, FAAO, chairman of International Vision Expo’s Conference Advisory Board. “The BCLA is the most respected contact lens meeting on the globe and Vision Expo is leading the field in practice management trends and business strategies. It’s the perfect collision of scientific education and business content.”

New Look

Due to renovation at the Javits Center, several changes have been made to the layout of the show.
The same amazing designs and technology will be on hand, but in different locations than previous years.
• The Galleria, The Underground and The Atrium will be located in the North Hall on Level 2. All areas will present a fresh take on eyewear trends, designs and collections perfectly timed for Spring.
• Lenses & Processing Technology and Medical & Scientific will be located on Level One
• Continuing Education can now be found on Level One in Halls A & D and the Level One Meeting Rooms.
• The NEW Galleria will be located on the Main Level
• Eyewear & Accessories Pavilion will be on Level 3
• Registration will be located on the main concourse of Level 2

New Products

Attendees can view entries and vote for the best new product featured in the New Product Gallery as part of the Vision Choice Awards. Votes can be cast by ballot throughout the show and all those who vote will be automatically entered to win a $500 exhibit hall shopping spree. Voting ends at 2 p.m. on Saturday, March 29th. The Vision Choice Award and the shopping spree winner will be announced at 4 p.m. the same day.

New Media

Vision Expo East has made every effort to create an environment that is social media friendly. Fans get special offers, enter contests, post questions and share information all through the Vision Expo East website and social media tools such as Facebook and Twitter. Vision Expo shares information about the ophthalmic community at large, not just about the show with thousands of eyecare professionals following Vision Expo all year long.

To learn more about other exciting events and education seminars happening at Vision Expo East, visit them online at www.visionexpoeast.com.

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