Kenmark Eyewear, a leader in crafting and distributing original optical eyewear and sunglasses, is excited to  share that they are partnering with the National Forest Foundation (NFF) on their 50 Million for Our Forests tree  planting campaign for the second year. The NFF supports restoration and community engagement on National  Forests across the country. By planting 50 million trees, the NFF is investing in healthy forests for today and  for future generations. The NFF makes reaching this goal simple- for every dollar they receive, they will plant a  new tree. The National Forest Foundation is leading natural climate solutions to climate change through large scale reforestation on public lands. Tree planting on our National Forests helps fight climate change, conserve  wildlife habitat, and ensure healthy watersheds for all Americans as well as helps restore the damage caused  by severe wildfires, insects and disease and other natural disasters. The NFF plant only native trees, and target their efforts to the areas that need the most help. Together with the NFF,  

Kenmark will be helping to restore tens of thousands of acres of wildlife habitat,  

from the long-leaf pine forests of Florida to the cedar groves of Alaska. 

By partnering and supporting the NFF, Kenmark wants to help bring awareness to the importance of  our National Forests and efforts that can be made together to help reforest these lands. It’s important  to Kenmark to demonstrate our commitment to environmental sustainability and our public lands.  

Throughout the year they will have ways their customers can get involved and help make a difference. 

“We are proud to partner with the National Forest Foundation for a second year. During this pandemic  everyone has observed the gradual clearing air as we drive less and it reinforces the reality that we can  make a difference today,” says CEO, Mike Cundiff, “As a lover of history I am forever thankful that we are  working to preserve our National Forests and continue efforts to make them thrive. We stand with the NFF.” 

“As a company we have made great strides in our sustainability efforts, with much more to come this year  and in coming years,” says VP of Marketing, Marissa Cundiff, “These efforts to reduce our carbon footprint  are extremely important to us. The forests are beautiful, magnificent places and I’m both excited and proud  we are partnering with the NFF again this year to help reforest them. We hope to continue to help plant  as many new trees as possible during our partnership and bring along our customers in our efforts!”