Kenmark Eyewear has announced it has officially taken on its new name.

A leader in crafting and distributing original optical eyewear and sunglasses, the change is the first of many updates to come as part of a company-wide rebrand taking place throughout the next year.

“We are extremely excited for our official name change and new look as it provides the first step in our year long rebranding effort,” says CEO, Mike Cundiff. “I feel this change encapsulates all of our efforts from all facets of our company.”

As the company continues to grow and move down new paths, it expects the changes will create a clear and consistent message of what the company stands for; making customers feel their best selves in their eyewear. Kenmark Eyewear’s core values of producing original, high quality product, delivering amazing customer service, and giving great attention to detail in all aspects of their business will all remain the same as they launch their fresh, new look.

“Our entire team is thrilled to launch as Kenmark Eyewear with this fresh new look and feel,” says Marketing Director, Marissa Cundiff. “We are so excited for the future of the company as we continue to be innovative within our design, try new things, and take risks while we continue to grow and move forward with a clear and consistent brand message.”

The company said it feels this name encompasses the products they produce as well as makes the bold statement as to who they are and what they represent, setting them apart throughout the industry as they embark on an exciting future.

The update will include new tag lines such as, “It’s Nice To See You,” as well as updated materials, new tradeshow booths, and website, among many other exciting changes.

“Kenmark Eyewear is a more direct description of what we do best,” says CCO, David Duralde. “As we enter the future with our new name, we are excited to share our vision that reflects a renewed commitment to create incredible eyewear that makes real people look and feel amazing.”
Kenmark Eyewear is an employee-owned company that designs, markets and distributes optical and sun eyewear and accessories. The company collaborates with top fashion designers and iconic brands to present a wide-ranging eyewear portfolio.

Its brand portfolio includes Zac Posen, Vera Wang, Original Penguin, Lilly Pulitzer, Dana Buchman, kensie, Timex, Jhane Barnes, Republica, Wolverine, private labels and house collections. Headquartered in Louisville, Kentucky, distribution is worldwide in over 70 countries ranging from independent optical retailers to boutique shops, luxury department stores and multi-national chains.

Specializing in original design, Kenmark Eyewear has spent more than 40 years building a varied and deep supply chain network that sources from the best global factories and sells to the finest retailers and distributors.

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