Johnson & Johnson Vision Care Inc., launched an all-new Digital Guide by ACUVUE® Brand Contact Lenses, a resource to help eye care professionals develop or optimize a digital marketing strategy to encourage new patient visits, stay engaged with current patients, and keep them informed of new contact lens options.
The actionable and interactive guide includes topics such as Targeting, Websites, Social Media and more, with tips for reaching patients where they are online, simple updates to optimize a practice website, and effective ways for leveraging social media to reach different patient groups. It is available for free download from www.AcuvueProfessional.com . In addition to the Digital Guide, professionals can download and use a number of free, customizable assets, including digital banner ads, social media posts and email templates via www.MyAcuvueResourceCenter.com (free registration required).
“Many eye care professionals are also business owners or operators, and effective marketing is critical to growing any business, especially one that requires attracting new patients and encouraging them to return,” said Millicent Knight, OD, FAAO, FAARM, vice president professional affairs, North America, for Johnson & Johnson Vision Care, Inc. “With the Digital Guide by ACUVUE® Brand, our goal is to equip more eye care professionals with the know-how and tools to create a successful digital marketing strategy that encourages new patients to visit an eye doctor, learn about contact lenses and stay engaged in their own eye health.”
Every chapter in the Digital Guide begins with an exercise to introduce a key concept to help give a better perspective of what a typical patient may encounter. After the concept is studied in detail, each chapter concludes with a worksheet that helps the professional to map out a digital strategy and next steps to begin reaching more patients. Professionals are able to spend more or less time on sections of the guide, based on their practice’s patient demographics, what is working in the current digital strategy, and the areas of their strategy that may need to be augmented.
The Digital Guide can be downloaded for free from www.AcuvueProfessional.com, in the Practice Resources section. The guide is also available, alongside a number of digital assets for marketing a professional practice and the vision correction options they offer, at www.MyAcuvueResourceCenter.com.