THE WHY: Videos provide an opportunity to narrate a story, allowing you to express a more comprehensive message than what can be conveyed through text or images alone. This storytelling approach can be used to give your brand a distinctive voice and stimulate an emotional response from your audience. By leveraging the power of video, you can create a more immersive experience and establish a deeper connection with your audience, ultimately leading to greater engagement and loyalty.
THE HOW:Create short educational videos that showcase your expertise and explain common eye conditions or demonstrate techniques for maintaining eye health. Use video on your social platforms to also share videos that introduce your team members, showcase your company culture, or provide a behind-the-scenes look at your operations. Use animation, graphics, and other visual elements to enhance your videos and create a more engaging experience.
– Lila Swiatylo, Product Marketing Specialist, POD Marketing