Thirty of the most “followed” and influential eye care professionals and eyewear brand representatives discussed key trends and topics driving social media in today’s optical industry during the inaugural EyeStyle Influencers Lunch.

Sheena Taff, the Canadian optician who conceived and organized the event at Vision Expo West in Las Vegas this fall, said participants shared stories, best practices and tips and strategies to help further increase the number of ECPs and practices actively using social media to interact with patients.

“The influencers at EyeStyle are dedicated leaders in our industry, working hard everyday to educate the public via social media on the benefits of seeing eye care professionals and changing the perception of what it means to wear glasses,” said Taff, who is known on social media as Optician About Town.

“These professionals should be recognized for their hustle and entrepreneurship in not only applying the latest social media trends into the optical industry but for, first and foremost, helping patients. I hope this event will foster ideas and collaborations that come from putting innovators from all sectors of our industry together.”

VSP Global and Marchon Eyewear sponsored the event.

Guests learned social media secrets in a panel-style discussion from top industry influencers: Dr. Arian Fartash (@Glamoptometrist); Dr. Jen Tsai (@JenandJuice); Dr. Will To (@ThetravellingOD); and Ryan Walton, a senior member of VSP Global’s content and strategic social strategy team.

Guests also had the opportunity to be among the first to see and try the latest trends in eyewear from Marchon Eyewear’s Calvin Klein, Calvin Klein 205W39NYC, Chloe, Longchamp and Salvatore Ferragamo lines as well as Altair Eyewear’s bebe and Cole Haan sun and optical offerings.

To learn more about the EyeStyle Influencers, contact Sheena Taff at