Vision Expo has announced the addition of several iconic and innovative eyewear retailers to its new Retail Store Tours taking place during Vision Expo East 2019. Each tour provides attendees the opportunity to go behind-the-scenes and hear directly from store ambassadors for some of the world’s most recognizable and respected brands including Vision Expo exhibitors DITA, Robert Marc and Selima Salaun.

Below are a few location highlights for each of the three custom-made tours:

SoHo: Innovation + Personalization

The first stop for the SoHo tour experience will be the concept flagship store for Ray-Ban eyewear, newly opened in the iconic SoHo district that features everything from sunwear to eye exams. Following, attendees will enter a sleek designer emporium for the most fashionable shopper at Silver Lining Opticians. Additionally, attendees will have access to the oldest independent eyewear boutique where celebrities shop, movies and television shows borrow eyewear, a retro frames collection that is museum worthy and much more. Plus, attendees will visit Vision Expo exhibitor and designer Selima Salaun’s store, Selima Optique. Finally, attendees will venture into a visionary store where art interacts with custom-made eyewear and sculpture.

Madison Avenue: Bespoke Luxury + Customization

Attendees will cross the thresholds of international heritage and cutting-edge contemporary brands on Madison Avenue as a VIP guest. The first stop on this journey is Marc Jacobs, a brand that continues to shape the boundaries of American fashion. Following, attendees will walk up the longest street of luxury in America and experience one-of-a-kind interactions with the visionaries and brand ambassadors of Robert Marc and DITA, to name a few. From high fashion trends, to the latest advancements in the industry, attendees will experience the white glove service and personalization offered to Madison Avenue’s discerning and sophisticated clientele.

The Oculus: A New Lens on Retail

Experience best-in-class examples of one-stop shopping and service by micro and mega brands in the Oculus. Attendees will witness the stunning architecture of the Westfield World Trade center as they review top trends driving retail success in today’s economy. The expert guide and savvy store ambassadors will demonstrate how retailers and brands have devised exceptional systems, merchandising and design to capture shoppers on the go. Stops include optical shops Oliver Peoples and Designer Eyes as well as leading stores selling everything from food to beauty supplies to provide attendees a well-rounded view of what makes a great retail formula for any business.

To upgrade your registration to include a city tour, click here. Vision Expo attendees can add a tour by visiting any registration counter onsite at the Javits. For more information, visit

To register for Vision Expo East 2019, visit and be sure to follow along on all of Vision Expo’s social media channels, Facebook, Twitter, Instagram and LinkedIn.