Hoya Vision Care Acquires NY Based Optics Plus

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Ally of the Independent eye care professional, HOYA Vision Care announced today the acquisition of Optics Plus near Buffalo, NY. “When we seek out new lab partners we are looking beyond manufacturing competence. We are really seeking like-minded people who share our values and the values of independent practices such as long-term relationships, offering more choices, and protecting the value of the brand,” said Barney Dougher, President of HOYA Vision Care, North America.
HPC Puckett & Company was the broker of the transaction for the laboratory, Optic Plus, located at 4291 Delaware Avenue, Tonawanda, NY 14150. “Our strategic initiative is to help independent practices differentiate their brands and overcome commoditization. By having a local presence we will have a greater opportunity to offer our Building Your Blue Light Practice program, education through our online portal Empower U, as well as offering HOYA’s science innovation and technology to help advance practice profitability and provide the best vision solutions for patients,” said Pamela Tierney, Regional Manager for Hoya Vision Care. HOYA territory managers Paul Manfredi and Julie Harlach will be the primary local representatives for the new lab. HOYA’s support of independent practices rings loud and clear with our commitment to service accounts locally.
In addition to local territory managers, operations at the new facility will be headed by Mr. Forrest Reukauf. Stated Reukauf, “We are excite to grow the HOYA brand in the Buffalo market. The independent practices here will appreciate the technology edge that HOYA product will bring to their business as well as the values we all share in support of independent practices.” A ribbon cutting ceremony and reception are planned for later this month. Current and prospective customers will be invited to partake in the festivities.

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