Amid pandemic, colours ‘reflecting optimism’ will reign supreme

By Denis Langlois

Fashion enthusiasts can expect to see plenty of colours that reflect “hope and optimism” on runways in early 2021 as the world continues to grapple with the fallout and uncertainty of the COVID-19 pandemic.

That’s according to the Pantone Colour Institute’s latest fashion colour trend report for London Fashion Week, which is set to take place in February.

“A range of floral hues reflective of gardens in springtime awakens our spirit, reinvigorating our interest in colour that inspires feelings of much-needed optimism. Colours that are flexible and can work year-round, colours that amalgamate our desire for comfort and relaxation with energy and determination,” says Leatrice Eiseman, executive director of the Pantone Colour Institute.

Pantone, the global authority on colour and provider of professional colour standards for the design industries, publishes a spring/summer colour trend report for the fashion industry each year.

Floral hues in the latest report include optimistic yellow, hot molten red, brilliant blue, mystical purple, earthy orange and garden-variety green.

Here are some frames that are reflective of the anticipated “gardens in springtime” trend.