Hilco acquires Croakies

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Hilco Vision – the creator of smart optical solutions since 1956 – has announced the acquisition of Croakies Inc., the Wyoming-based originator of eyewear retainers and associated outdoor lifestyle accessories.

“Hilco Vision strives to lead the industry in the optical accessories category through product innovation and brand authenticity. Croakies is synonymous with eyewear retention and has built an incredibly loyal customer base through its focus on comfort, design, and functionality over the past 40 years,” explains Ross Brownlee, Chief Executive Officer of Hilco Vision. “We are very enthusiastic to build on this tradition of innovation and invest in the continued global growth of the Croakies brand.”

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