Kids’ frames with vibrant colours, cool styles and retro vibes popular this fall
By David Goldberg
Today’s students have lived through a tumultuous time with the COVID-19 pandemic — having to overcome the obstacles of online learning and endure isolation from friends and classmates.
While the future is looking brighter, it’s vital to equip this generation with the tools they need to succeed and thrive in school, on the playground and on the sports fields as we all look forward to the resumption of “normal” life.
Between 2016 and 2019, a study by Statistics Canada found that 25 per cent of kids who rolled into an eye exam ended up needing corrective lenses.
That figure may keep climbing post-pandemic, according to Robin Brush, training and education manager for Safilo USA.
“All eye care professionals should be well-stocked with a great mix of products in case younger patients flood your waiting room with post-pandemic vision concerns that aren’t realized until the kids are back in the classroom,” says Brush.
And Safilo has a range of frames for those children who find themselves requiring eyewear or an updated prescription.
Known for its optimistic femininity, sunny sensibility and playful use of colour and prints, Safilo presents a new kate spade new york tweens/teens collection, featuring six new styles for girls aged eight to 16, including KSNY Tahlia, available in pink, black, violet and Havana.
Safilo and Under Armour have also launched their first-ever youth collection of optical frames in five unisex styles geared towards children aged six to 14 in either metal with memory metal temples or in acetate with rubber non-slip tips and adjustable temples. This includes the sporty and smart Under Armour UA9000, available in matte black, ruthenium and blue.
Meanwhile, ZooBug has launched many new bold and beautiful designs for kids for 2021.
ZooBug’s Main Line collection of ophthalmic frames and sunglasses includes styles in acetate or rubber, materials selected for their durability and design versatility, that kids can enjoy and feel confident wearing, day after day.
The ZooBug sunglasses collection features seven beautiful boy’s, girl’s and unsex designs in acetate, with trendy geometric oval and aviator shapes, designed for an edgy fresh vibe.
ZooBug has also launched an exclusive collab line with Kate Hill, a children’s fashion expert and stylist, which offers a very fashionable look whilst always focusing on the highest standards of quality and comfort in materials, construction and UV protective sun lenses. The line is made up of three unique models – MARVIOSA, LOLA and GLO – each available in a choice of three or foye colours.
The kids will scream OMG for Ogi Eyewear’s latest offerings, letting them pack a punch of personality into their style this year.
“Kids want a bit of that grownup hipster vibe in their styles this season,” says David Duralde, Ogi’s chief creative officer.
“Round shapes and slightly oversized squares in thinner metal or acetate profiles are key looks that get more popular each day.”
Transparent crystal acetates in muted neutral hues give just the right look that sets a stylish kid apart from his dad or mom’s style.
Bold colours appear in bright blue, yellow and red for that modern prep school rugby palette.
For kids, choosing frames is definitely about fun, but the industry’s also seeing a shift towards more sophisticated offerings, says Beverly Sulltineau, WestGroupe’s vice-president of product development and creative director.
“Today’s kid’s designs mirror popular adult looks with dramatic shapes, interesting details and a mix of bold hues and transparent tones,” she says.
“Shapes are varied between angular and round, which allows kids to find the look that best suits their personality and most importantly, a look that makes them feel good.”
WestGroupe’s Life Italia collection offers a refined shape with a pop of colour on the acetate frames, including the NI-135 available in red blue, rose fushia and navy aqua.
Also, look at the new offerings from Superflex Kids, including SFX-243, a durable, lightweight metal frame that comes in black green red, navy lemon grey or grey orange blue.
At Centennial Optical, Niki Kids by Nicole Miller is expected to be one of the fall’s most in-demand collections for children.
“Key colours in the line include translucent pastels, teal blue and deep purple,” says Linda Mulford-Hum, Centennial’s director of product development. “Temples feature delicate patterns that mirror Nicole Miller’s delicate floral dresses, including the Joss, Narissa and Clea available now.”
Also, look for Champion’s patented Tweens 180-degree Retainer collection with a built-in self-adjusting template device, designed to keep the frame securely in place during any activity.
FIRE, BRUH and LOL are good examples of this fun style.
Designers also see kids gravitating towards retro-style shapes.
Susan Moniello, vice-president, design and product development at Marchon Eyewear, says you’ll see a desire for a twist on the classics with an emphasis on frames designed for practicality and longevity.
“Parents and kids are looking for frames that will be versatile and durable such as the Flexon collection featuring technologically advanced memory metal titanium that allows them to be flexed, bent or twisted, and still return to their original shape.”
Also, tapping into the optimism for the “back-to-school reboot” will be front and centre.
Make sure you stock the new Converse and Marchon NYC brands, featuring playful prints and graphics that create a mood-boosting feeling.