Rogers Publishing Limited, Transitions Signature VII graphite green lenses were voted Product of the Year in the eyecare category by Canadian consumers.
“According to our research, innovation is an important factor for Canadians in choosing products,” said Rosemary Munroe, Director, Rogers Media and Product of the Year. “This year’s winners are not only innovative, they are convenient and easy to use. Consumers are faced with so many choices when they shop, and the Product of the Year seal helps them make decisions and leads them to quality products they can trust.”

Product of the Year Canada in the eyecare category
Transitions Signature VII graphite green lenses, like all products entered into Product of the Year Canada™, were tested and reviewed by an expert jury panel made up of product experts, academics and media personalities who chose the finalists. The selected products were then presented to consumer respondents and rated on four distinct variables: Product Satisfaction, Product Innovation, Product Appeal and Intent to Purchase. From this group of finalists, 33 Canadian winners were chosen. The one thing they all have in common? Innovation!

Transitions® Signature™ graphite green, the everyday adaptive lenses

Transitions Signature VII graphite green lenses combine all the benefits of the latest generation of Transitions® lenses with a grey-green tint that provides truer perception of colors and a fashionable look. Transitions Signature VII lenses in graphite green were developed using two patented technologies: Chromatic Adaptation technology, a patented method used to evaluate tinted and photochromic lenses and Chromea7™ technology, a breakthrough molecular formulation which enables Transitions Signature VII lenses to be more reactive to indirect light and more responsive to get darker than ever before in higher temperatures. Eyecare professionals and wearers might recognize the iconic green color of the lens, as it dates back to the 1950s when the color was applied to sunglasses worn by U.S. Navy pilots.

Aware of the importance of maintaining good visual health, actress and Transitions Signature VII graphite green lenses spokesperson Laurence Leboeuf will star in the Canada-wide TV campaign that will air from March 30 to September 27, 2015.