Vision-Ease announces optical industry veteran Grady Lenski as its new vice president of sales, North America. Lenski brings more than 30 years of business growth, sales and customer service management experience to the company.

In his new role, Lenski will lead sales teams in the U.S., Canada and Mexico, with a focus on mid-size retail, wholesale and OEM customers, as well as lens consultants and inside sales. He will also lead Vision-Ease’s company-wide customer service initiatives.

Grady Lenski is Vision-Ease’s new vice president of sales, North America.

Prior to joining Vision-Ease, Lenski worked at PPG Industries for 32 years, most recently serving as managing director of adjacencies for Transitions Optical. During his tenure at PPG, he started businesses in North America and Asia/Pacific regions; managed retail sales, marketing and customer service for the Transitions Optical North America business; and led global business development and the Canadian Transitions Optical business.

“I look forward to further establishing Vision-Ease as an industry leader in North American optical markets, by enhancing customer service initiatives and equipping our sales teams to build stronger relationships with customers,” Lenski said.

Lenski graduated with from Illinois State University with a bachelor’s degree in chemistry, and holds an MBA from Arizona State University.