The Vision Council’s 2019 Executive Summit lineup is rounding out with the announcement of George Blankenship, former executive at Apple Computer, Tesla Motors and GAP Inc., as the keynote speaker. With three decades of experience in international strategy, retail and real estate, Blankenship is best known for his growth strategies focused on customer experience, implemented in his work with such notable and impactful companies. As the greater vision and vision care industry continues to evolve and expand, Blankenship will offer a unique perspective on how organizations within the industry can adapt to an ever-changing marketplace.

“Recognizing the unique nature of how optical products get to consumers, and changing retail dynamics, our industry has tremendous potential to evolve the customer experience,” says Ashley Mills, CEO of The Vision Council. “As The Vision Council exists to promote growth in the industry, we are pleased to offer our members access to Mr. Blankenship’s expertise and strategic insight.”

The ever-growing industry aims to encourage individuals to prioritize their eye health, promoting eye exams, increasing eyewear sales, and improving customer experience. Blankenship will spotlight the tools and mentality needed to meaningfully redefine customer experience, and furthermore how to acquire these within your own business. His strong background in leadership, business and creating a positive customer experience, coupled with his high-energy delivery, ensures a valuable presentation for all.

The Executive Summit, to be held Jan. 30–Feb. 1, 2019, at the Ritz-Carlton, Grande Lakes, Orlando, Florida, is themed “Contagious Leadership – Strategies for Cultivating People While Producing Business Results,” and promises to be an exclusive event filled with executive-level networking, leadership development and lessons from industry leaders on the latest economic trends and business strategies.

The Executive Summit will also serve as the backdrop for The Vision Council’s annual Business Meeting, and all operating Divisions of the organization, including the newly formed Optical Retail Division, will hold breakout meetings during this time.

For complete Executive Summit details and to register please visit