As the brand who has been helping Canadians to see better for the past 30 years, Essilor Canada announces the launch of SEE MORE. DO MORE. a national marketing campaign designed to share its new brand identity and celebrate the impact of decades of eyeglass lens research and development to improve vision. The eyeglass lens company that invented Varilux®, the first progressive lens, and is behind numerous lens technologies such as Transitions®, Crizal®, and Eyezen™, is renewing its commitment to helping Canadians accomplish more with better vision.

“At Essilor, we believe that people deserve the right vision solution to unleash the full potential of their life, every day, all life long,” explains Jean-François Couture, VP of Marketing and Communications. “The Essilor® brand brings premium products such as Varilux®, Eyezen™, Crizal®, Xperio® and Transitions® under one brand –Essilor– to speak with one voice. This new brand identity will also showcase Essilor’s product offering and help forge a closer relationship with both eyecare professionals and consumers.

As part of the SEE MORE. DO MORE. campaign, Essilor will provide a new offer to patients, available through their independent eyecare professional, to promote thinner and lighter lenses with blue protection. Called “See more. Get more.” this offer upgrades patients to the better-performing lens materials Airwear® or TL16™ with blue protection over standard 1.5 plastic with Smart Blue Filter™, in Varilux®, Eyezen™+, or Single Vision Stylistic™ at no additional cost. It is available now through the end of August. Independent eyecare professionals can sign-up on to receive the in-office patient material.