Marcolin Group and Emilio Pucci announce having reached the worldwide exclusive license agreement for the design, production and distribution of sunglasses and eyeglasses for Emilio Pucci, the timeless fashion brand synonymous with luxury, color, design and “joie de vivre”, represented in its famous prints, innovative silhouette and fabrics that go beyond seasonal trends, for more than 60 years.
The license, effective January 2015 with the launch of the first sunglasses collection, will have the duration of five years, renewable. The eyewear release will speak to an extremely
feminine woman, embracing radiant and refined aesthetics and a luxury lifestyle in which creativity and minimalism will come together.
Giovanni Zoppas, CEO of Marcolin Group, says: ”We are very pleased to include Emilio Pucci in our licensing portfolio, a brand with a unique and extraordinary heritage, iconic and with a great and long-standing tradition. In common we have the high affinity for the attention to the product and to the brand codes and values: these elements let us successfully face a more and more challenging market. Our product offering including Emilio Pucci will provide additional quality to the women’s universe that we address”.
Maurizio Marcolin, Style & Licensing Officer of Marcolin Group, affirms: ”Emilio Pucci has been a worldwide pioneer in Italian fashion, and still now the Maison amazes with the exclusivity and originality of its creations. This is another reason why we are enthusiastic about starting this new and exciting adventure. We will make available our know-how in order to guarantee a product consistent with the unmistakable Pucci style through up-to-date design, materials and colours”.
Laudomia Pucci, CEO of Emilio Pucci, declares: “We’re enthusiastic to work with Marcolin Group. Both companies are bearers of Italian values and able to interpret with creativity and innovation the heritage and patrimony of which they are international witnesses.
The continuous research of innovative materials, design and quality represent the great asset of this partnership.
The agreement allows the product reinforcement in its global dimension, aiming to grow in traditional and new markets following the Pucci brand solidification and expansion”.
Original press release is available on Marcolin’s website www.marcolin.com