Contact Lens Institute™ Visionaries Encourage the Eye Care Community to Adopt The EASY Way in New YouTube Series

Eighteen prominent members of the eye care community star in a new digital video series from the Contact Lens Institute (CLI) that promotes healthy contact lens wear and care behaviors. “EASY as 1-2-3” encourages optometry and ophthalmology practices to adopt and share The EASY Way with all of their soft contact lens patients. The three-video series is available as a YouTube playlist at bit.ly/EASYway123.

Participating CLI Visionaries include Monica Bhula, OD, Texas Vision; Shelby Brogdon, OD, McFarland Eye Care; Andrew Bruce, LDO, ABOM, NCLEM, FCLSA, ASB Opticianry Education Services; Jenn Seymour, LDO, NCLE-AC, ABO-AC, Yesnick Vision Center; Ariel Cerenzie, OD, FAAO, FSLS, Charlotte Contact Lens Institute; Angelica Cifuentes, OD, Blinking Owl Eyecare; Jade Coats, OD, McDonald Eye Associates; Jason E. Compton, OD, FAAO, Compton Eye Associates; Janelle Davison, OD, Brilliant Eyes Vision Center; Sabrina Gaan, OD, Eyes on Plainville; Lisa Hornick, OD, MBA, FAAO, Stanford Ranch Optometry; Diana Mejia, Bellaire Family Eye Care; Scott Moscow, OD, Roswell Eye Clinic; Ashley O’Dwyer, OD, Bay Mills Health Center; Adam Ramsey, OD, Socialite Vision; Noha Seif, OD, FAAO, FSLS, Contact Lens Institute of Seattle; Dana Shannon, OD, FAAO, Clarendon Vision Development Center; and Jennifer Tsai, OD, LINE OF SIGHT.

Now in its fourth year, The EASY Way (Eyes, Awareness, Safety and You) is used by eye care practices across the U.S., Canada, and worldwide. It includes simplified tips, attention-grabbing infographics, and companion digital resources for use in practices, presented in a memorable and straightforward way. All components are available for free download within The EASY Way resource page on ContactLensInstitute.org. At the center of the program are three easy steps:

1.   Think Clean. Wash and dry your hands every time before touching your lenses or eyes. If you wear reusable lenses, always clean and disinfect them with each removal, and clean your lens case as directed. Keep your lenses and case away from any type of water, which can contain harmful microorganisms.

2.   Remember Fresher is Better. Wear your contacts for only as long as your eye care professional says, replacing them with fresh lenses on schedule. Only wear daily disposable lenses once, and always rely on new solution for reusable lens disinfection and storage. Replace your lens case at least every three months.

3.   Trust Your Eye Doctor. Listen to your eye care professional, who has specialized training. If you have any questions, contact their office—they care about your health and great vision.

In addition to the new Visionary-centric videos, CLI plans to release more “EASY as 1-2-3” content later this summer with special celebrity guest stars to reinforce the initiative’s widespread appeal and simplicity.

The Contact Lens Institute advances the latest innovations in safe and effective contact lens and lens care products and services that provide unique benefits to patients while satisfying the evolving needs of eye care professionals. CLI undertakes activities that properly assess, enhance, promote and balance contact lens and lens care industry welfare and growth, including the safe use of products in the marketplace. Its members include Alcon, Bausch + Lomb, CooperVision, and Johnson & Johnson Vision. For more information, visit contactlensinstitute.org.

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MEDIA CONTACT

Aimee J. Lewis, McDougall Communications for the Contact Lens Institute

+1.585.414.9838 or aimee@mcdougallpr.com

 

Charlotte Contact Lens Institute and Contact Lens Institute of Seattle are not affiliated with the Contact Lens Institute™.