Transitions Optical, Inc. has honored Trisha Beal, O.D. of Brant Family Eye Care in Ontario as the 2011 “Eyecare Professional of the Year” through the Transitions Healthy Sight Awards program.

Dr. Beal was recognized during the 16th annual Transitions Academy at Rosen Shingle Creek in Orlando, Fla., for her overall support of the Transitions brand and her efforts to actively promote eye health within her practice and local community.

While Dr. Beal has always incorporated the Transitions family of products into her practice philosophy, in 2011, she made it a priority to help staff members make Transitions® lenses a natural part of their everyday conversations. Dr. Beal kicked the year off by working closely with her Transitions representative to plan a workshop that focused on role playing. As a result, the tagline “Clear Lenses That Do More” was identified as the best way to talk about Transitions lenses as an ideal, everyday pair with patients. The tagline – and additional internal staff education – helped Dr. Beal build momentum and achieve a significant increase in sales of Transitions lenses in 2011.

“When you believe in a product, you no longer need to work on your selling technique. It becomes more about education and how you can explain the tangible benefits a product offers your patients,” said Dr. Beal. “I encourage my staff to treat our patients like their friends and family, so we recommend the products that we feel are the best – which is where Transitions lenses fit in.”

Other finalists for the 2011 “Eyecare Professional of the Year” title included Alain Côté, O.D., Clinique optométrique de Lennoxville, Quebec and Diana Monea, O.D., The Eye Health Centres office – Kensington, West Region. Both were also recognized during Transitions Academy.