Digital ECP Inc. launches In Canada, with a mission to help independent eye care professionals compete with large chains and online retailers.
“Digital ECP Inc. has been build around the needs of Canadian eye care professionals”, says Grant Larsen, President and co-founder. For years buying groups have focused primarily on discounts and consolidated billing to help smaller businesses compete with chains and corporate optical retailers. With the emergence of online retail and the ensuing changes in consumer buying habits, independent eye care professionals need more than better pricing to survive. Digital ECP not only delivers billing efficiency and discounts, but the latest in online technology, digital marketing expertise and “turnkey” promotions to help Canadian eye care professionals grow. “Our select digital tools, extensive industry experience and hands on business support will provide our members the ability to compete with sophisticated online marketers and attract new optical consumers, adds Karen Ouellette, President and co-founder.