Vision-Ease has announced the promotion of optical industry leader David George as its new director of sales for North America.

George brings 28 years of optical sales and customer service management experience to the company.

In his new role, George will continue his current responsibilities managing the wholesale and key account retail sales channels along with continuing to build Vision-Ease’s MyCoat anti-reflective and mirror coatings machine sales and further developing strategic account relationships.

“David is a proven sales leader and has worked diligently since joining Vision-Ease in 2010,” said Grady Lenski, vice-president of sales, North America.

“His strong leadership and team building skills have played a key role in driving Vision-Ease sales since joining the company.”