January 17, 2024 | Tip of the week

Initiate targeted communication by way of personalized email, text message, or letter to remind them about the importance of regular eye exams, emphasizing the potential changes in their vision over the past three years.

Create exclusive promotions or discounts for returning patients. Offer incentives such as discounted eye exams, special pricing on eyewear, or loyalty programs to encourage them to schedule an appointment.

Use social media to reconnect with former patients to share informative content about eye health, new eyewear trends, or any community events your practice is involved in.

Source: Optical Prism