Costa has recently announced a new sales structure designed to focus leadership on each of its core businesses.

Dave Bulthuis, formerly VP Sales for Costa, will assume the role of VP Industry Relations and Government Affairs.

Travis Owens, a top leader and long-standing member of the Costa team, has been promoted to Senior Director of Sales, Sports Channel.

Renato Cappuccitti will become the Director of RX Strategy and Partner Development and Kelly Bickford, previously with Oakley and DRAGON ALLIANCE, will join Costa as Senior Director of Sales, Optical Channel and Western Region Expansion.

All will report to Holly Rush, CEO, Costa Del Mar.

“Costa has had a great run in the past decade and we are even more excited about the growth prospects for the future. The time has come for us to strengthen our team with dedicated leadership on our two key areas of business: sport and optical,” said Rush. “Travis and Renato have both been instrumental in helping Costa become what it is today and their ongoing leadership will be critical to our future success. Kelly brings additional strength to the team with over 10 years of experience establishing Oakley as an iconic performance brand in the US. He is a respected leader with deep knowledge of the California market, which is very exciting for us.”

In his new role as Senior Director of Sales, Sports Channel, Owens will oversee Costa’s National Sport Accounts, Field Sales team and internal sales support. Owens has over 20 years of experience with Costa in a broad range of roles including Customer Service, Marketing and Sales Management. “Travis is a passionate advocate for the brand, his sales team and most of all his customers,” added Rush.

Renato Cappuccitti, Director RX Strategy and Partner Development will oversee the development of Costa’s RX sun business through training, education and partnership initiatives designed to elevate Costa as a best in class brand in the optical channel. Cappuccitti has been with Costa for over five years and was instrumental in launching the RX Lab, as well as establishing a national sales force and Key Account team for Optical.

Kelly Bickford will join Costa as Senior Director of Sales, Optical Channel and Western Region Expansion. Bickford is a seasoned sales leader with over 12 years of experience from Oakley, where he served as Director of Sales for the Optical Channel. He most recently served as SVP Global Sales and Business at DRAGON ALLIANCE.