Nowadays, delivering exactly what’s promised is a blanket expectation, so taking this approach alone won’t develop cheering fans or customers that will return. Businesses that go above and beyond, however, encourage people to share experiences with others. And achieving this needn’t be a massive effort: basic steps like making sure you listen to them, take the time to serve then attentively, and be real with your interaction with them…that’s what people remember…that’s what makes a huge difference.