Supercars and Superstars!
This year, kicking off from Mykonos for a 3000-mile road trip to Ibiza, the Gumball 3000
Rally will mix top celebrities, influencers and crazy supercars owners to enjoy together a
full week of terrific experiences and challenges.
Started in 1999, the Gumball 3000 Rally is an annual luxury automotive road trip taking
place every year and travelling a different 3000-mile route. Drive through capital cities
in front of hundreds of thousands of fans and photographers as Gumball shuts down
famous landmarks in each city where spectacular static car displays are hosted and
documented by the world’s press.
All these Gumball 3000 ingredients are close to the spirit of Carrera: a perfect mix of
daring attitude, fashion forward style and speed to bring a step ahead the brand’s
#driveyourstory communication platform.
This year, the Carrera Driving Team will run the engine of a very special Alfa Romeo
Supercar in Mykonos and reach Athens together with the other 120 participant cars,
where the rally continues travelling across Tessaloniki, Porto Montenegro, Venice,
Monaco, Barcelona and finally Ibiza.
Gumball 3000 Founder and CEO, Maximillion Cooper says of the partnership “I am
absolutely delighted to be able to partner with Carrera on our 21st Birthday Rally. My
first pair of special sunglasses was Carrera, and to have them be part of my vision is a
dream come true. We fully embrace their ethos and excited to be part of their
#driveyourstory campaign. The last two decades have provided countless stories and
adventures for drivers and spectators alike and this year will be no different”
CARRERA_5046 DETTAGLIO
CARRERA x KAPPA x GUMBALL3000 LIMITED EDITION
For this special occasion, Carrera joins forces with another official partner of Gumball
3000, KAPPA, presenting two limited edition styles: Carrera Glory/SE and Carrera
Hyperfit 5046/SE.
Both styles feature the official colors of Gumball 3000, black and gold, and are personalized with the famous Kappa “OMINI” logo on the elastic band. The GUMBALL 3000 logo also appears on the end of the tip.
Both styles come in single and double superb Carrera GUMBALL 3000 boxes.
All the styles will be on exclusive presale form May 30th at Selfridges, London, and from
June 7th on carreraworld.com and Gumball 3000 e-com, on top of on selected retail
stores along the rally route.
CARRERA GLORY DETTAGLIO
CARRERA 3000/SE: A GOLD PLATED ONE OF A KIND MASTERPIECE FOR CHRISTIE’S
AUCTION TO SUPPORT THE GUMBALL 3000 FOUNDATION
Not only speed and entertainment.
Established in 2013, the Gumball 3000 Foundation intends to benefit underprivileged
youth through educational and recreational infrastructure based projects around the world.
The mission is to give underprivileged youth greater opportunities in life, ensuring that
future generations are invested in and presented with every occasion to be the best
version of themselves.
During the annual Gumball 3000 rally, the Foundation hosts a live auction in partnership
with Christie’s as well as theOnline Charity Grid, where all the participating teams
compete to start the rally in pole position by donating money to their team.To date the
Gumball 3000 Foundation has raised £2.5 million.
This year in Monaco, Christie’s will present the exclusive objects and experiences
donated from partners and participants for a bid to donate as much as possible and
therefore sustain the Gumball 3000 charity activities.
For this purpose, Carrera is proud to introduce one of the highest expressions of its
product craftmanship: the gold-plated edition CARRERA 3000/SE, specially crafted for
the ‘Gumball 3000 – Mykonos to Ibiza’.
Inspired by the brand’s heritage in the world of sports and connected with one of the
most recent trends, this one of a kind mixed-curved shape with lower temples – all
plated in gold 18K – makes this style a real unique piece of craftsmanship.
Combining the most iconic brand’s details such as the “C” logo finished in metal as the
hook that holds the lens with the frame, together with the temples enthused by
Carrera’s archive that are completed with a metal wire ending into the same format of
the “C” logo, the Carrera 3000 is a high quality fine piece of eyewear with strikingly
exquisite design.
