By Denis Langlois
The Canadian distributor of such eyewear brands as Silhouette, adidas Sport, neubau and Zen Barcelona has launched its first website.
Montreal-based Canadian Optical Supply says the first version of the new site, Canadianoptical.com, was developed with its customers front-of-mind.
“When it came to the website, our first priority was to shine the spotlight on our customers,” says Manuel Magini, COS’s marketing director.
“We then hired some of the best user-experience specialists that polled and questioned them in order to gain a deeper understanding of the challenges they face. The research phase was very successful and generated numerous insights that would help our customers to work more efficiently.”
The website allows COS customers to consult the entire catalogue of frames available in Canada.
An extremely effective search engine can be used to find products within the company’s vast inventory. Along with offering a quick search by product code, the website also provides multiple filters that allow users to customize their search by targeted interest (for example, material, colour or gender).
Each product sheet features details on availability, dimensions as well as important information for placing an order. As an added detail, eyecare professionals can choose to hide prices if they are in the presence of a patient.
Always mindful of providing total customer satisfaction, COS says it took incredible care when designing and constructing the website. With the help of Imarklab, an interactive marketing consultant firm linked to HEC Montréal, COS conducted in-depth research that included polls, tests and interviews with eyecare professionals in order to fully understand their needs.
The result is a user-friendly website that features a sleek, responsive design and intuitive navigation.
Eyecare professionals can use the site to easily consult product sheets using any platform they choose – computer, smart phone or tablet. Thanks to a content tool, the collections will be updated on a regular basis.
COS is planning to launch two other versions of the site in the middle to long-term.
The next version will feature an e-commerce option reserved for eyecare professionals as well as a geo-location tool on the public section of the site that will enable consumers to locate their nearest retailer.
The final version will include new management functions that will allow for follow-up on accounts, billing and order information with eyecare professionals.
COS also plans on devoting a section of its website to the COS Lab, which specializes in the customization and mounting of rimless frames.
COS is also the Canadian distributor of Inface, Fitson and CODE brands.
For more information visit Canadianoptical.com