Independent eyecare practices and retailers still have a chance to be recognized for their year-long commitment to enhancing vision in their communities and supporting the Transitions® lens brand by entering Transitions Optical’s annual Healthy Sight Awards program.
Nominations for the first-ever Canadian Transitions Retailer of the Year as well as for the next Canadian Transitions Eyecare Professional of the Year are due by Nov. 2, 2012. Eyecare professionals may be self-nominated, or nominated by a laboratory or lens manufacturer representative via the Awards website ( Retailers should apply through self-nomination and submit nomination forms and presentations to Transitions Optical Customer Service ( Forms are available from Customer Service or the retailer’s Transitions Optical representative.
Up to three finalists in each category will be announced in December and honored during the 2013 Transitions Academy, to be held January 27-29 at the Rosen Shingle Creek Resort in Orlando, Florida.
Nominees will be evaluated on their 2012 efforts, including commitment to photochromic growth; alignment to Transitions Optical and participation in programs and promotions; marketing initiatives; education and training efforts; and community involvement.
Recognition and Prizes
All retailer finalists will receive a trip for two to attend the 2013 Transitions Academy, in Orlando, Fla., where the winner will be announced. Each eyecare professional finalist representing the three regions in Canada (West, Ontario and East) will also receive this trip. Additional prizes for all Award winners include staff rewards, permission to use the Award logo on internal and external communications and professional marketing/public relations support. New this year, the Eyecare Professional of the Year will also win a grand-prize trip for two to the Transitions Optical headquarters in Tampa, Fla., for a comprehensive plant tour, and receive support for continuing his or her healthy sight efforts in 2013 with a $1,000 grant through the Transitions Healthy Sight for LifeTM Fund.
If a laboratory or manufacturer representative’s nominee for the Eyecare Professional of the Year Award is selected as a finalist, he or she and a colleague will also receive a trip to Transitions Academy 2013.
For additional information on the Eyecare Professional of the Year Award, visit Those interested in the Retailer of the Year Award should contact their Transitions Optical representative or Transitions Optical Customer Service at