Titled, “Hands Free Brooklyn,” guests were encouraged to explore the new Ray-Ban I Meta collection through a series of hands-free activities, from engaging with Meta AI to immersive mirror and graffiti installations, prompting guests to capture content without their cell phone.
The multi-artist event in collaboration with independent creative company, Translation, took inspiration from Busta Rhymes’ hit single, Put Your Hands Where My Eyes Can See. In conjunction with the event, a social campaign featured UK’s Little Simz and Offset, pounding their hands to the iconic beat from the song. The Ray-Ban Meta smart glasses allow you to take photos and videos, make phone calls and engage with Meta AI AI, all without having to look down at your phone screen.