Marcolin Group, a worldwide leading eyewear
company, and BMW Group, the world’s leading premium manufacturer of automobiles
and motorcycles, announced today the signing of an exclusive worldwide licensing
agreement for the design, production and distribution of sunglasses and eyeglass
frames for BMW, BMW M and BMW M Motorsport labels.
The agreement is valid for five years, effective from 1st January 2020 until December
Marcolin Group will craft eye-catching and contemporary styles, with an energetic
soul, conceived not only for the fans and customers of the BMW brand.
Modern and easy-to-wear shapes for the BMW masculine and unisex sunglasses and
optical frames, enriched by smart details, evoke the authentic essence of the brand.
Precision and perfection, as well as harmonic contrasts, are featured on these models.
For those searching for high-performance eyewear, while paying accurate attention
to meticulous handcrafted high-tech details, the BMW M sunglasses represent the
perfect solution: top quality level in terms of materials and treatments, exclusive
aesthetic and bold profiles.
Young and sporty accent designs embody the BMW M Motorsport eyewear collection.
Lightness, strong colour-blocking combos and dynamic shapes identify the sun and
optical styles of this line, created for the BMW M Motorsport community.
Beginning next year, the eyewear collections will be available worldwide through
Marcolin Group’s distribution network and in the travel retail channel.
Massimo Renon, CEO Marcolin Group, affirmed: “We are very excited and proud to
be entering this new partnership with BMW, one of the most powerful leaders in the
automotive and motorcycle industry. BMW has a strong influence in fashion, with
products that are exciting to luxury audiences globally. We believe that the BMW
brand, with its solid worldwide presence and innovative fashion design, will fit
perfectly within our portfolio. We are confident that this partnership will have great