Barberini is working with Zed_Comm to touch base with the world’s optical trade press, as it promotes its eyewear line.

The Italian brand leader in glass ophthalmic lenses manufacturing chose the company for the management of PR activities and media relations aimed at the world’s optical trade press for the new line BARBERINI EYEWEAR presented at Mido 2016.

The event is a natural showroom of the technological innovations developed by the head office and pursues the same quality standards in every detail and constructive element.

All the lenses are in optical mineral Platinum GlassTM, with the addiction of Rare Earth Elements for a better contrast, UV400 protection, multilayer antireflection and hydrophobic and oleophobic treatments.

The collection shows polarized, photochromic or even IR protection lenses. To ensure what is dearest to the company: the Well-seeing.

With two operational offices in Milano and Verona and a proven experience in the optical sector, Zed_Comm has been operating for 20 years as a communication and public relations agency.

Besides the traditional services of press office, external relations and advertising consulting, the agency proposes innovative communication methods, events organization and marketing strategies to ensure visibility and high performance levels to its customers.

For more information about BARBERINI EYEWEAR visit