Silmo 2014 is strengthening its leading position in Europe with, as always, a broad and balanced offering of exhibitors and businesses. The optics and eyewear sector is expanding into new export markets and attracting new stakeholders both from within the industry and from related sectors, such as new technologies. The sector’s global trade show in Paris is incorporating these enhancements
via a more refined segmentation, the first stage in developing a more offensive strategy that will enable both exhibitors and visitors to be at the centre of international business.

With a commitment to excellence and service, Silmo 2014 continues to pay particular attention to developing an outstanding package of information points providing a wealth of useful and relevant information:

 Fashion Style
 Trends Forum
 Merchandising workshop
 Silmo D’Or awards, etc.

 And the much-awaited Silmo Academy. On 28 and 29 September within the context of the trade show, the next edition of this scientific symposium will be chaired by Sarita Soni, Associate Vice President for Research at Indiana University and Vice Provost for Research at Indiana University-Bloomington. She is responsible for coordinating and developing research across eighteen research centres on the campus.

Focusing on the important and topical theme of “eye strain”, the symposium will bring together a number of leading figures and specialists who will enhance participants’ knowledge of this issue. Its various facets will be examined from the viewpoint of the ophthalmologist by Professor J.C. Hache*, the orthoptist by M. Routon, the optician/optometrist by D. Gormand, the researcher by B. Granger and the ergonomics specialist by B. Sanselme. There will be a special focus on eye strain in children and young adults, supplemented by a session outlining practical solutions to relieve or prevent eye strain and looking at problems that can arise when using some types of poorly designed equipment; the session will be illustrated by outlining real case studies involving people of all ages.

From 26 to 29 September 2014, visit Silmo and learn more about the entire international optics and eyewear sector, at the heart of the global markets, at the forefront of innovation.