Nearly four decades after Maui Jim first launched, the world’s fastest-growing premium eyewear company continues to design and test its products in its namesake location.
Jeff Speiran, managing director of Maui Jim Canada, says the Hawaiian island, best known for its sunshine, beaches and breathtaking vistas, still serves as an inspiration for the brand culture and its eyewear designs.
“Maui is our birthplace and we are committed to staying true to our roots,” he tells Optical Prism magazine.
“The sun still shines nearly 300 days a year and those demanding conditions are the perfect test environment for our products.”
Maui Jim started off in 1980 as a small company selling shades on Ka’anapali Beach on Maui’s western shore.
Today, Maui Jim, which remains independently owned, offers more than 200 pairs of sunglasses and optical frames for both men and women and its products are sold in more than 100 countries, including Canada. Its headquarters are located in Lahaina, which is just south of Ka’anapali Beach.
Maui Jim also has a corporate office, distribution centre and state-of-the-art digitally processed prescription lab in Peoria, Illinois.
A second lab recently opened in Germany, within the company’s European central warehouse, to support the growing global demand for its products.
Maui Jim’s sunglasses have been designed to respond to the bright sun and harsh glare that is all too common on the island in the central Pacific Ocean.
Each pair is equipped with the company’s patented PolarizedPlus2® lens technology.
“This means Maui Jim sunglasses block 100 per cent of harmful UV rays and eliminate glare, while enhancing colour, clarity and detail,” Speiran says.
PolarizedPlus2 lenses eliminate 99.9 percent of glare and also include treatments that resist scratches, shed water and snow and repel grease and smudges.
Shades are available in four lens colour options – neutral grey, high contrast lens bronze, Maui rose and Maui high transmission.
There are also eight frontside lens treatments, including four mirrored and three dual-mirrored options.
Sunglass styles range from aviators to cat-eye to classic, wrap and rimless options.
“Our designers begin every new sunglasses style with the lenses and their view of the world through them,” Speiran says.
“Instead of following trends, they build upon things that inspire them in their day-to-day life on the islands; the environments and its people. We build styles that fit a variety of lifestyles because we all live varied lives, whether for work, play, travel or exploring, there is a Maui Jim that fits your needs.”
In June, Maui Jim launched a new Canada Collection, which is available only in stores in Canada through authorized Maui Jim dealers.
The sunglass collection includes three styles – the unisex classic round Koko Head, unisex wraparound model Stingray and unisex classic with a slight wrap model Kahi.
Each style features a black gloss finish frame with Canadian flag logo on the temple and Canadian flag imprint on the interior of the temples. The frames come with a cleaning cloth and zippered case with matching Canadian flag designs.
Maui Jim also offers optical frames. The first collection was officially launched in 2018 at Vision Expo East in New York City.
The Optical Collection features frames made from acetate, specialty metals and thin injected nylon. Styles range from rectangle and square shapes to rimless, round and oval models.
All of its optical lenses include CLEARSHELL scratch-resistant coating, premium front and backside anti-reflective coatings and advanced hydrophobic/oleophobic coatings and offer 100 per cent UV protection.
Maui Jim offers a full range of lens materials to meet each patients’ needs.
They also offer Maui Blue Light Protect lenses, which provide all-day protection against the potentially harmful effects of blue light, and Maui Jim High Contrast Lenses, which offer better resolution, more contrast and crisper details.
Speiran says Maui Jim plans to continue evolving in the eyewear space by reinvesting in lens technologies to respond to and anticipate consumer demands.
“We will continue to deliver on our industry-leading customer service and treat our employees and partners with Aloha. And we will continue to navigate and grow strategic partnerships,” he says.
More information about Maui Jim can be found online at mauijim.com