HOYA HAS BEEN HELPING PEOPLE SEE BETTER SINCE 1941. THE COMPANY PRIDES ITSELF ON TECHNICAL AND CREATIVE INNOVATION. IN THIS INTERVIEW WE TALK TO HOYA CANADA PRESIDENT AHMOS HENRY ABOUT THIS INDUSTRY LEADER
IN DESIGN AND TECHNOLOGY.

How is Hoya different from other lens manufacturers?
Besides our state of the art coatings like the Super Hi-Vision EX3 and Recharge EX3. At the moment what sets us apart is our Ally Of The Independent campaign. The foundation of the Ally of the Independent campaign is based
on shared values. HOYA believes the independent should decide what is right for their practice and patients. They also believe more choice is better for a practice, not less. HOYA’s growth model and investment strategy is based on Independent growth. HOYA wants to empower the independent prac- tices with science, technology and innovation and keep them ahead of the competition.

What makes Hoya unique when it comes to technological advancement?
Our Super Hi-Vision EX3 coating – with better scratch resistance than glass, minimizes reflection with less than 0.5 per cent light reflectance on the lens surface, Olephobic – fingerprint & scratch resistant, includes HOYA’s world renowned Substrate Matching Properties.
Our Recharge EX3 which includes all the properties of our Super Hi-Vision EX3 with the added blue light protection. Our Phoenix 1.53 material which is 60 times more impact resistant than standard plastic, lightest material available today, twice as scratch resistant as polycarbonate, high tensile strength making it ideal for drill mounts, abbe value of 43 vs.30 for polycarbonate.
Our iD MyStyle (personalized progressive lens) with integrated double surface design, clearness and balanced view control and of- fers the best vision personalization and accuracy. Our Active 5 & 8 BKS (advanced lens designs) these are FreeForm lenses which offer more focused vision in all directions and at variable distances. These are available in two support levels – Active 5 BKS for a younger adult including students or emmetropes and Active 8 BKS for emerging presbyopes.

What are the keys to HOYA’s long-term success in the eyewear industry?
Our commitment to the Independent Eye Care Professional. Their success is our success.

What technological/medical issues does HOYA consider when developing a new lens?
We always consider the patient’s comfort and safety when using lenses. Our protective Recharge EX3 coating is an example of keep- ing eyes safe from the dangers of High Energy Visible Light, also known as blue light.

What can the industry expect from HOYA in the next year (Design, technology, branding)?
You can expect us to push the boundaries of design to accommodate modern lifestyles and high tech workplaces.

What eyewear are wearing right now?
The Hoyalux ID MyStyle.