Adlens®, the global leader in adjustable focus eyewear, has signed a distribution partnership with the renowned Lempereur independent optical group, opening doors for consumers to discover Adlens adjustable focus eyewear across France, Belgium and Luxembourg.
Founded in the 1950s, Lempereur Group has grown exponentially as customers have chosen the more tailored and customer-focussed experience independent opticians are able to provide. With its own retail outlets and 2 wholesale divisions, including Karavan Production, the group is highly regarded for introducing eyewear brands and trends to key sections of the European market. A strong taskforce of 35 reps maintains their position at the forefront of optical distributors in France, Belgium and Luxembourg, serving over 2,000 stores.
Adlens AdjustablesTM, Adlens SundialsTM and Adlens InterfaceTM will join the distinguished ranks of brands represented by the wholesale companies, and will also line up next to iconic eyewear in Lempereur Opticiens retail outlets.
“It is not often that something unique and genuinely new enters the eyewear landscape in these territories”, said Jerome Lempereur, Président du Directoire of the Lempereur Group, “Adlens eyewear brings a taste of innovation and style that we are excited to show our customers. The user-focussed intuitive design will really make an impact, and we look forward to seeing great reactions in stores as people try them for the first time.”
Drew Opperman, International Director of Sales at Adlens, commented “We love working with partners who have a strong heritage in this competitive market. Lempereur is a distinctive and creative force in eyewear, and we are glad they share our excitement for Adlens’ considerable market potential.”
Adlens eyewear will land in Lempereur Group stores from April 2015.