Michael C Ferrara, CEO & Executive Chairman of Adlens®, took centre stage at the Dublin Institute of Technology to provide advice to students on how to take a small business international.
Chartering the growth of Adlens from an extraordinary philanthropic initiative into a global enterprise that is leading the development and sale of adjustable focus eyewear, Ferrara spoke in depth to both graduate and postgraduate students about how understanding the needs of customers is pivotal to the successful growth of a business. He also stressed the importance of innovation and culture, with a need for a constant evolution of unique technology that pushes boundaries to be driven by a passionate, visionary and honest team that places customer focus at the heart of their work ethic.
Ferrara also shared some more personal anecdotes to the audience, admitting that as functional as technology may be, it must also look good in order to be truly successful, and that moving academic technology to a consumer market was a challenge that still raises many difficult questions.
Ferrara was invited to speak as part of a business programme, co-ordinated by Susan L. Holak and long-time friend Dr. Alan Zimmermann, both of the College of Staten Island. At the end of the talk attendees were gifted a pair of Adlens AdjustablesTM, Adlens’ signature instant eyewear product.
Ferrara said: “It is always a pleasure, and an honour, to speak with the next generation of entrepreneurs. Leadership is everything in business and taking a small business international requires a lot of patience and energy; meeting a large number of people with these qualities, along with such high ambition was inspiring.”
Founded in 2005, Adlens is the global leader in adjustable focus eyewear, revolutionary technology that mimics the eye’s natural behaviour. Since Ferrara assumed leadership in 2011 the company has undergone a phase of intense product development and commercialisation as well as rapid worldwide expansion. Ferrara is driving the business to create safe and appealing eyewear that people love to use in both the developing and developed worlds. He talked about the evolution of the variable focus lens, from its first invention in the 18 hundreds, using glass and water, all the way through to the latest in cutting edge technology launching this year, Variable Power Optics.
Through the application of Social IPTM Ferrara has led the company in the successful globalisation of a brand new eyewear category, in a market that had previously remained static for over 50 years, since the invention of the progressive lens.