Safilo has announced an exclusive distribution partnership for the Colombian market with Kronotime.

A leading local operator in distribution and brand building capabilities originating in jewellery, Kronotime confirmed it had joined with Safilo, the fully integrated Italian eyewear creator, manufacturer and worldwide distributor of quality eyewear in a Nov. 6, 2017 release.

Safilo will soon to celebrate the 140th anniversary of its eyewear craftsmanship heritage, and will consequently be able to offer to the Colombian market its renowned brand portfolio of over 30 leading eyewear brands across five consumer segments: Polaroid and havaianas in the exciting and fast growing Mass/Cool segment; Lifestyle with Carrera, Tommy Hilfiger, Kate Spade, Marc Jacobs; Sports and Outdoor with Smith; Premium with Boss and Max Mara; Fashion Luxury with Dior, Jimmy Choo, Fendi, Givenchy and soon Moschino; and Atelier with ultra-Luxury Elie Saab, conceptual Oxydo and specialist new SAFILO Vista.

Kronotime has more than 50 years of proven success in the Colombian market, rooted in the discerning distribution of the highest quality and is today a key player in Colombia and Latin America, in retail and wholesale distribution with over 56 owned retail stores and 10 locally operated brands in over eight cities.

This announcement represents yet another step in Safilo’s development in Latin America, which is part of the growth acceleration plan for its Emerging Markets unit consistently with its 2020 Strategic Plan.
“We are excited about the growth potential that Colombia offers today for our eyewear brands,” says Luisa Delgado, CEO of Safilo Group. “A big country with an important optical tradition, high engagement in fashion and design, and appreciation for product quality, which is ready now for locally relevant brand development across all segments with a keen eye on our leading brands Polaroid and Carrera. We are delighted to welcome Kronotime to our Global Partner Network.

Delgado says Safilo trusts their distribution expertise and proven brand building capabilities to develop their business in Colombia with both a fast pace and a long term view, reflective of the company’s strategic priorities.

“We are proud to have the opportunity to work with Safilo in the distribution and development of their portfolio of leading brands in the Colombian market,”  says Alan Bursztyn, CEO of Kronotime. “Safilo is recognized worldwide for its quality, design and professionalism in distribution, principles we will follow for the long-term development of the business in our country.”

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