HOYA will be donating lenses to Optometry Giving Sight during the month of November 2016, every time an eyecare practice orders a pair of iD MyStyle lenses.

As part of HOYA Vision Care Canada’s commitment to improving vision, HOYA will make the donation of a pair of lenses to support someone living in a community with little or no eye care services.

The charitable initiative is an extension of HOYA’s latest marketing campaign “What’s Your iD?”.

Humanitarian initiatives have always been part of HOYA’s corporate social responsibility, the company said, adding that earlier this year they collaborated with the Canadian National Institute for the Blind as part of their BE A HERO campaign and continuously support Canada Dog Guides and have sponsored Canine Vision Dog Guides through their efforts over the years.

“At HOYA we believe in giving back – we are always looking for ways to associate ourselves with charitable organizations” said Ahmos Henry, President of HOYA Vision Care Canada in a media release. “Partnering with Optometry Giving Sight will help support sustainable vision care services in countries like Nicaragua, where an estimated 1 million people, mainly children, are needlessly vision impaired.”

HOYA’s said its partnership with Optometry Giving Sight takes their Ally of the Independent message to the next level.

The company also said the charitable opportunity enhances the business of the independent practices that use HOYA as their lens supplier by giving them a philanthropic advantage in the marketplace.

Optometry Giving Sight is the only global fundraising initiative that specifically targets the prevention of blindness and impaired vision due to uncorrected refractive error – simply the need for an eye exam and a pair of glasses.

More than 600 million people around the world are blind or vision impaired because they do not have access to the eye examination and glasses they need.

Donations allow Optometry Giving Sight to fund the solution by supporting programs that: Train – local eye care professionals and; Establish – vision centres for sustainability to; Deliver – eye care and low cost glasses.

HOYA Vision Care Canada is a division of HOYA Corporation, a global company headquartered in Tokyo Japan with sales of about $5 Billion (CDN), over 34,000 global employees.

R&D expenditures are over 4% of total revenue. HOYA Corporation is among the top 100 Business Week technology companies in the world and a leading supplier of innovative and indispensable high-tech products based upon its advanced optics technologies.

HOYA is active in two main business segments: The Life Care segment deals in health care related products and The Information Technology segment which handles electronics and imaging related products.