Eyewear visionaries will gather in September at International Vision Expo West for an early glimpse at designer styles and cutting-edge lens designs. Fashion meets function at the top eyecare event for the Americas, held Sept. 16-19 in Las Vegas, Nevada.

As the optical industry sails into shifting waves of consolidation and expansion, noted eyewear designers from the Eyewear Designers of the Council of Fashion Designers of America (edCFDA) will dive in with provocative insights on navigating the creative and competitive challenges of today’s optical market. After a successful debut at Vision Expo East, the high-end designer panel discussion will be held in The Galleria Lounge on Sept. 18 from 4 to 5 p.m. followed by a reception until 6 p.m. Panelists include: Shane Baum, Gai Gherardi, Blake Kuwahara, Robert Marc, Christian Roth & Selima Salaun. The Panel will be moderated by 20/20’s James Spina.

More than 40 new fashion exhibitors from eight countries will debut fall lines, accessories and new eyewear trends throughout Vision Expo’s high-end fashion pavilions, The Suites, The Galleria, and Eyewear & Accessories pavilion, including Daas Luxury Optics, Kering Eyewear and Vinylize – to name a few. Attendees may search online for the full listing of new exhibitors.

Hundreds of new products and show specials are also listed online and on the app. My Show Planner and the official mobile app now allow searches by specific fashion category:

•Accessories: cases, cleaners & cloths, eyewear retainers, optical and non-optical
•Display and Design Services including frame and point-of-purchase
•Frames: Boutique, general, kid, teen, men, women, premium, mid-range and value-priced
•Reading Glasses: Boutique, general, new launch, premium, mid-range and value-priced
•Sunglasses: Boutique, general, new launch, kid, teen, men, women, premium, mid-range and value-priced

From seeing fashion on the floor to learning about the latest trends and techniques in the classroom, Vision Expo West offers a strong variety of opportunities to grasp all you need to know about eyewear designs and technology through courses like “Optical Geek is Chic: Lens Tech Meets Fashion”, “Must Have Eyewear Fashion Trends for 2016”, and “Latest Trends in Freeform.”

Eyecare professionals who take education through Vision Expo West’s exclusive Retail Track will gain tips and tricks for building business by thinking like a 5-star retailer, combining fashion know-how and promotional and visual merchandising strategies to transition customers from loyal patient to loyal shopper. Courses include:

•Everybody Loves Warby (And Why ECPs Should Too)
•The New Rules of Optical Retailing
•The Power of Promotions
•Creating and Delivering a Memorable Customer Experience
•Visual Merchandising Problems and Solutions

Additionally, the new Keynotes Series will arm attendees with customer service and retail strategies to competitively position their practices and build customer loyalty through courses including “The HOW? Behind the WOW! at retail” and “The Ritz-Carlton Leadership Center Presents – Memorable Customer Service.”

With over 320 hours of education, Vision Expo West delivers attendees a complete picture of eyecare, including how form, fashion and technology combine to offer high-style, high-function eyewear that improves patient and customer experience, as well as the bottom line.

To learn more about Vision Expo West and plan your schedule, register online at www.visionexpowest.com.