Transitions Optical honored Sheena Taff, Roberts & Brown Opticians, Vancouver, British Columbia, Canada, with the 2016 Transitions Brand Ambassador title, a category of the Transitions Innovation Awards program, during a recognition ceremony on Tuesday at Transitions Academy in Orlando, Fla.

“Sheena lives and breathes optical; and every day she successfully educates her patients and team about the benefits of Transitions® lenses in a friendly and approachable way,” said Drew Smith, director, North America Channels, Transitions Optical. “We thank Sheena for her drive to go above and beyond to change misperceptions people may have about our family of products. Sheena is very deserving of the 2016 Transitions Brand Ambassador title.”

“I began my role as a Transitions Change Agent knowing that I could make a difference in what people think about the average Transitions wearer,” said Taff. “Being able to wear Transitions myself and showcase them in a stylish, fashion forward way, makes it easy to spread the word about one of my favorite products. I am incredibly excited to be receiving this award.”

During Transitions Academy, the company also honored the efforts of Transitions Brand Ambassador finalists Jennifer Lyerly, O.D. and James Vann, O.D.