100% Optical 2025 focus on must-see eyewear brands with growth in international and independent exhibitors
Organisers of the UK’s largest optical exhibition, 100% Optical (1-3 March, London’s ExCel), has revealed its must-see eyewear brands at the show as it gears up to welcome over 200 new brands which features an exciting new line of up independent brands.
The 100% Studio, sponsored by Nikon Lenswear UK, is a dedicated area committed to championing the industry’s leading independent eyewear brands, that honour pure craftmanship, creativity and innovation. Due to its popularity and success, demand for this area has grown, and so the organisers have listened to visitor and exhibitor feedback and are promising a bigger, bolder and enhanced version of 100% Studio to the show this year. 12 new stands as well as an all-new look and feel will be showcased promising a sleek and more high-end luxury buying experience.
100% Optical will be welcoming the likes of DITA, MYKITA, l.a.Eyeworks, L.G.R., De Rigo, Chopard Eyewear, VAVA, Fleye Copenhagen, Einstoffen, Clayton Franklin Eyewear, Marma, Danielle Rattray, ORGREEN, Paname, Blackfin, Caseco, Evil Eye, Kirk & Kirk, Blake Kuwahara, and more independent names to this unique area.
With Nikon Lenswear UK set to provide two happy hour sessions on Saturday 1st and Sunday 2nd with a live DJ, visitors from the UK and overseas can visit the lively area to network with industry professionals and enthusiasts.
The show’s popular Catwalk performances, located near the dedicated independents area, offers visitors the chance to become inspired up to three times per day across all three days before heading over to 100% Studio to explore trends and introduce them to their practices.
The Dispensing Workshop, hosted by both ABDO and the AOP, which can also be found near 100% Studio, is a hands-on space for visitors to join some of the most experienced craftsmen in the dispensing optician profession, and experience making and fitting frames first-hand.
Selin Pera, Senior Marketing Executive, at CloserStill Media, commented: “We’re really proud of the range of exciting new brands we’ve attracted to the show this year. Their presence and that of our existing brands, many of which have been on this journey with us from the start, reflects the vibrancy and innovation within our thriving industry. It’s inspiring to see this area of the exhibition growing from strength to strength, showcasing the very best in optical design, technology, and craftsmanship.
“100% Optical isn’t just a celebration of our industry’s achievements but also a platform to drive its future forward. 2025 is all about ‘focusing on the future’, and by welcoming and opening up the show to more international and independent brands, we get a glimpse into trends and what lies ahead in the optical world.”
In addition to the display of independent brands, 100% Optical also boasts a world-class education programme curated by the AOP, the coveted Love Eyewear Awards, a live catwalk, ample opportunity for networking and so much more.
Europe’s fastest-growing optical event will also feature 100% Ophthalmology which will make its second appearance as a co-located event for ophthalmic surgeons and their wider teams to attend. This free to attend show will have its own dedicated Ophthalmology Theatre along with a tailored education programme across the three days.
To explore the 100% Optical 2025 exhibitor list visit, www.100percentoptical.com/exhibitorlist and to register for the show visit, https://100percentoptical.reg.buzz/cab-op
For more information, contact the 100% Optical press team at 100optical@cabcampaign.co.uk
Notes to editors
About 100% Ophthalmology
100% Ophthalmology is a free co-located event which made its debut appearance at 100% Optical’s 2024 show, and is dedicated to the Ophthalmology industry, covering a plethora of themed sessions over the three days from Cataract Presbyopia and Glaucoma to Retina and Paediatric.
The 2025 show will provide 100% Ophthalmology with a brand new separate identity with its own website, social channels and an approved registrations process differentiating the two distinct sectors of the Optical exhibitions.
About 100% Optical
100% Optical is the largest optical event in the UK. Celebrating its 10th anniversary in 2024, it brings together 10,000 professionals to learn, network and discover the latest products, technologies and solutions on an international stage.
The 2025 show will deliver even more international brands across Eyewear, Equipment, Lenses and Business Services.
100% Optical is the must-attend event for all businesses and professionals working in the Optical Industry.