Westgroupe intros new KLiiK Denmark merchandising program

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KLiiK Denmark displays

WestGroupe has announced the launch of all new merchandising and point of sale material for the KLiiK Denmark brand.

The KLiiK Denmark merchandising material mirrors the minimalist design of the eyewear brand.

Showcasing our product in a more eco-friendly way was at the forefront of our mind throughout the design process for the new merchandising material,” says Beverly Suliteanu, WestGroupe vice president of product development. “We also took into consideration the valuable feedback we get from our customers as to what is important to them when it comes to merchandising materials. The resulting collection of displays is not only beautiful, but speaks to the true essence of the KLiiK denmark brand.”

Drawing inspiration from Scandinavian design aesthetic, the new merchandising material features solid contours and clean lines in KLiiK Denmark’s signature red color.

The three-piece collection includes a name plate, a five-piece display and a mirror. Constructed from high density cardboard layered with plexi, the new displays are lightweight yet durable and eco-friendly.

For more information visit www.kliik.com

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